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Branding & Website Case Study

Project Strategy

Seventy-three percent of college students experience sleep problems causing major health complications and reduced learning. These sleep irregularities are a contributing factor to American college students ranking well below their peers in other countries.

Live Large Design embarked on an initiative to help educate college students on optimized sleep strategies and their individualized sleep profiles.

Visual Branding

The branding included a comprehensive creative process, working to bring interest to the often overlooked topic of sleep. The brand was derived from a soothing color palette and eye-based graphic. A hand-drawn script font was paired with the graphics to add to the soothing feel.

We successfully brought together the community, sleep doctors, and sleep vendors to help support this important Millennial audience in our community.

Brand Package

Design deliverables included a logo, full brand development, packaging designs, website, phone app, bus wrap, promotional video, T-shirts, and event collateral. We conducted research, created prototypes, managed user-testing and created and promoted a live event around this topic at the University of Alaska Anchorage.

Branding Results

The project gained traction and publicity in media outlets Huffington Post, NPR, and book, The Freshman Project.

The Shuteye brand and campaign helps students thrive in the college setting, not just survive. This goes much beyond simply sleeping more, and instead helps students understand their unique sleep profiles and how to develop a routine to support them for years to come and into an effective adult work life.

Live Large Collective graphics

When we wanted to redo our logo, we hadn’t put too much thought into the rest of what would come along with this process. Live Large Design walked us through a strategy that helped us define our business more clearly.

Previously, we rambled when we explained who we were and why we were different. After this process, we now have a defined brand guidelines document with the exact words, fonts, and colors which flow into every single thing we do! This has made us not just a successful company, but we are a sought after brand.

Once we rebranded with Live Large Design, we remodeled our storefront to match and threw a profitable launch party. We have implemented the rebrand into our website, the feeling we portray on Instagram, our printed materials, and the customer experience in our stores.

Taking the time to define who we are with so much detail, has helped us connect with the right brands for our story and align with the right target audience. It has allowed us to explain our passion so much clearer and that has created a frenzy with our customers.

Liz Neddo
Michigan, USA

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